
Popular tech and gadget site Gizmodo recently had the chance to go inside the made for iPhone app – Instagram. An app that is changing how we interact visually by filtering photos and immediately posting them to a social network platform for you friends, family and the world to see. With an exclusive look inside, Gizmodo highlights numerous points such as the company’s roots, its founders Kevin Systrom and Mike Krieger and the rapid growth of the application that took the iPhone world by storm. Find an excerpt from the article below.
Instagram isn’t just small; it’s tiny. It’s miniscule. It is famously located in Twitter’s old digs in San Francisco’s South Park neighborhood. But here’s the thing: Instagram subleases its space from another company. Instagram isn’t in Twitter’s old office, it’s in Twitter’s old conference room. The entire company is nothing more than a collection of desks arranged bullpen-style in a room that is smaller than most two-car garages. There’s also a small reception area (sans receptionist), a collection of vintage cameras, a cow rug and, well, that’s it. But for a little company, it has some very big names.
“Celebrities cause things to break,” explains Systrom, matter-of-fact, while slurping down a coffee approximately the size of a cow heart.
Just the day before, President Barack Obama had signed on and begun sending out photos. This seemed like a real sign that Instagram had arrived. Obama already has accounts on Flickr and Facebook. He (or his people) must have seen something unique and wonderful in Instagram’s audience, some way to reach people via that channel that it couldn’t through others. When the President joins your network, it’s news. And while it’s great news, it can be the kind of thing a company isn’t prepared for. But as it turns out, Obama is a fractional compared to Justin Bieber.
“Our first celebrity was Snoop Dogg. I remember getting an email that was like ‘Snoop Dogg’s people want to talk,'” says Systrom while Mike chuckles. (Mike chuckles a lot.) “That was a year ago. It’s amazing how we’ve grown as a company since then. I think for us to say that, when we set out we expected it would take a little more than a year for somebody like Barack Obama to sign up, that would be a lie.”
Read the full article HERE.