We’ve began to see more and more customization for the consumer in various markets. Now, full customization has come to the smartphone market with the all new Moto X. The brand new phone allows you to choose the front, back, accent colors, wall paper and memory. It will be assembled in the U.S.A with 8 cores, a 10 MP camera, 16 or 32 GB of memory (2 years 50GB storage free on Google Drive) and boasts features like an active display that turns on when you pull it out of your pocket, touchless control and a battery that’s said to “go all day and into the night.”

