It has finally arrived. That’s right, Yeezy season is here with Kanye West’s sixth studio album entitled YEEZUS. Although he’s received a lot of shit over the years, you have to admit the creativity that comes out of Kanye West can certainly be considered as legendary status. He is shaping the game his way, and his way only by not following the typical template that the music business has built itself around. From his experimental music to marketing strategies unheard of in the industry, the hype built around this album was done in a short time-span all while not even releasing a digital or hard copy single. As we’ve always been taught over here at Direkt Concept, “In the end the music will speak for itself but the numbers will do all of the talking.” Good luck Kanye!
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